Network
We are a network of international scientists concerned with the topic of political microtargeting, its volume, effects, and normative implications. Our members come from various disciplines like Psychology, Communication Science, Political Science or Law and continously contribute to the body of knowledge regarding microtargeting. By connecting us and our research, we aim to understand the nature of targeted ads and their influence on individuals.
Rationale
(Smith, 2018)
(Landesanstalt für Medien NRW, 2019)
(Landesanstalt für Medien NRW, 2019)
Voters attitudes require further investigation to further develop legislation and voters’ literacy and empowerment. In the workshop we will draw on different disciplinary perspectives on political behavioral targeting. We will establish a European network of researchers and activists, and, suggest clear-cut premises regarding whether and how microtargeting can be researched and regulated in a way that considers peoples’ privacy needs.