Esmeralda Bon is a Research Associate at the University of Manchester, based in the Cathie Marsh Institute. She works for the project ‘Digital Campaigning and Electoral Democracy’ (DiCED), a new comparative project for the study of the drivers and effects of digital campaigning in 5 countries and 7 national elections during the period 2020-2023. She has recently obtained her PhD at the University of Nottingham, School of Politics and International Relations. Her PhD thesis focused on UK MP communication during the EU referendum, addressing the relationship between representation and the dynamics, frequency, and content of their political communication.