My research focuses on the consequences and implications of online communication for individuals and society. I have experience in interdisciplinary and multi-methodological approaches, in which I combine insights from persuasive, journalism, and political communication with survey, big, observational, experimental, and eye-tracking data. I recently published papers on online behavioral advertising, microtargeting, privacy behavior, news consumption among adolescents, online sourcing, and media diets. I am also involved in large interdisciplinary research projects (focus on personalized communication) together with IVIR and immersive journalism together with the Journalism School Utrecht. I also work on international projects focusing on the (democratic) consequences of changing media habits, and longitudinal media effects (with the University of Gothenburg).

In 2020, I received a NORFACE grant from the Netherlands Organization for Scientific Research to study data- driven campaigning from a micro, meso, and macro level together with an international consortium. In 2019, I received a Open Competition Digitalisation Grant from the Netherlands Organization for Scientific Research to study conflict framing. And in 2021, I will start with an ERC starting grant to study the Impact of Data-Driven Campaigning on Democracy.