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Yannic Meier

Yannic Meier is a post-doctoral researcher in the team Social Psychology: Media and Communication at the University of Duisburg-Essen in Germany. In his dissertation, he focused on the psychological mechanisms of online privacy behaviors such as self-disclosure and privacy protection. More specifically, his works explored how internet users perceive different kinds of information regarding online privacy (threats), how these pieces of information should ideally be designed to be comprehensible, and how people integrate that information in their privacy decisions. Yannic Meier was member of the interdisciplinary research project Forum Privacy (‘Forum Privatheit’) and is presently associated member of the interdisciplinary follow-up research project PRIDS (‘Privacy, Democracy, and Self-Determination’), both funded by the German Federal Ministry of Education and Research. He is currently focusing on questions about how people perceive targeted online content, how to raise people’s awareness about the use of their personal data, and whether people are motivated to protect their personal information from being used for targeted advertising.


Jansen, M., Meier, Y., & Krämer, N. (2024). Time for transparent targeting: An investigation of targeting disclosures, coping mechanisms, credibility, and political attitude [Preprint]. PsyArXiv.

Meier, Y., Oeldorf-Hirsch, A., & Krämer, N. C. (2023). Who is targeting me? Privacy perceptions of and responses to commercial and political targeted advertising on social media. Journal of Advertising.

Haßelmann, S., Maas, S. Reinecke, P., Wierschin, P., Wuttke, Y., Krämer, N. C., Meinert, J., & Meier, Y. (2022, May). It’s getting personal! An empirical investigation of two new forms of labeling personalized political advertisement. Paper presented at the 72nd Conference of the International Communication Association, Paris, France.